Myths about Executive Coaching in India - GD
Sponsors
Myth: "Executive Coaching is meant only for VPs, Directors & GMs"
- GD: Even Jack Welch ex CEO of GE had a CEO Coach, Ram Charan
An organization is the lengthened shadow of one man (the CEO) - change has to start at the Top !
Myth: "Exec Coaching will improve Customer & Employee Satisfaction"
GD: NOT unless internal metrics and rewards systems change
Myth: "Exec Coaching will reduce Leadership attrition"
GD: More Execs will quit their jobs after coaching, IF Structures, Policies and Peers do not change
Myth: "Executive Coaching will assure you 700% ROI"
GD: ROI will equally depend on changes in the workplace environment. ROI could range from 0 to 10000% i.e. 100x
Myth: “The Fee should be linked to the outcome”
GD: Are Mentoring/Counselling/Training Fees ever tied to outcomes? Would you be willing to offer a % of Equity / increased revenues ?
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HR
Myth: "All Execs need the same Structure, Mode, Duration, Frequency of Executive Coaching"
GD: Smart Execs "get the message" sooner ! That's why Exec Coaching ranges from 3-12 months
Myth: "A single Exec Coach can address All the Business+Executive+Life Coaching needs of an Exec"
GD: Rarely. Imagine a Family Physician who claims to be a Brain & Heart Surgeon as well :-)
Myth: "Indian Execs are ONLY comfortable with Face to Face sessions"
GD: Initially Yes. But over the past decade, Indian Execs have become accustomed to Video/Tele Confs with Global clients / teams !
Myth: "HR should be kept informed about coaching discussions"
GD: How is that possible, when Execs primarily seek External Coaches to ensure 'confidentiality'.
IF any Coach does so, he will be contravening ICFs Code of Ethics
Myth: “HR should pre-approve changes to duration/mode of Coaching”
GD: Should we not leave it to the Coachee and the Coach to determine how best to get to the desired outcome, within the budget ?
Myth: HR should have an active ongoing role during Coaching
- GD: IF the choice is between Control and Outcomes, what would you choose ? The more qualified and experienced the Coach, the lesser
control they will accept ! At the end of the day Organizations recognize "facilitators" NOT "administrators".
Coachees
Myth: Exec Coaching will eliminate the need for Mentoring & Training
- GD: Arguably there is some overlap. 1:1 Mentoring is invaluable during the induction / transition phase given that most organizations have
more unwritten rules than written rules. Group Training is the most cost effective way to disseminate knowledge.
Myth: Coaching is perceived in India as remedial for underachievers
- GD: Per-capita 1:1 Coaching is 10x more expensive than Training. Why would any organization want to spend so much on an underachiever?
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References / Links
* It's Not About The Coach - Marshall Goldsmith
* Top 10 Myths About Executive Coaching - Dr.Susan Battley
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