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                                                                             Definitions of Strategic Marketing

Wikipedia...
    A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing
    goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning,
    marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully
    engage customers, prospects, and competitors in the market arena.rketing

Business Dictionary
    Identification of one or more sustainable competitive advantages a firm has in the markets it serves (or intends to serve), and allocation of resources to exploit them.
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